 |
| RSS Feed |
 |
|
|
JVC Mobile Entertainment and JHG Partner to Drive "TURN ME ON 2" Video and Contest to New Heights
Contest prizes are four of JVC Mobile's in-car electronics featured in video
SAN DIEGO and LOS ANGELES - September 1, 2009 - JHG, a Southern California-based digital marketing agency, and JVC Mobile Entertainment, a division of JVC Americas Corp., and a leading developer and manufacturer of sophisticated mobile, audio and video products, have partnered to drive JVC Mobile's latest contest in conjunction with JVC's "TURN ME ON 2" video on the SPIN.com Web site. With JHG helping implement the viral marketing strategy, JVC Mobile Entertainment is offering video viewers the chance to tweet the URL of the video for the chance to win one of four JVC Mobile in-car electronics featured in the "TURN ME ON 2" video.
To enter the contest, which began on August 19, 2009 and runs through September 16, 2009, consumers 16 years of age and older must visit http://spin.com/turnmeon to watch the video and select the "Tweet Now" button for a chance to win. Contestants can tweet the message as many times as they want, increasing their chances to win one of several JVC Mobile prizes. The first contest winner was announced on August 26, 2009 via the JVC Mobile Twitter account (@JVCMobile), with three more winners to be announced on September 2, September 9 and September 17 also through @JVCMobile. The electronics featured in the video are JVC's new in-car A/V products:
KW-AVX720 7" touch screen multimedia receiver ($549.95) - won August 26
El Kameleon-KD-AVX77 5.4" wide touch screen multimedia receiver ($649.95) - winner to be announced September 2
KW-NT1 6.1" touch screen navigation system ($1,099.95) - winner to be announced September 9
KW-NX7000BT 7" touch screen navigation system ($1,199.95) - winner to be announced September 17
"We're proud to be partnering with JVC Mobile Entertainment," said Jayne Hancock, CEO of JHG. "It's a storied brand and will be a great partnership. JHG intends to use our many years of digital and consumer marketing expertise to help JVC Mobile increase their visibility and connect with their key demographic in new and exciting ways."
"The JHG team has an impressive history of working with innovative technologies; they understand that today's brands and companies must engage across multiple platforms to generate awareness in new ways," said Chad Vogelsong, General Manager, Marketing at JVC Mobile Entertainment. "Embracing the viral nature of social media requires an integrated approach with communication and marketing strategies, and JHG's digital marketing team is enabling us to enter conversations across mediums with a comprehensive voice and presence for the JVC Mobile brand."
As a digital marketing agency, JHG develops digital strategies that help companies use new media to drive revenues and consumer adoption. From building social networks and crafting innovative mobile campaigns, to creating out-of-the-box Web campaigns, JHG brings the most original and cost-effective strategies to clients for their online and mobile initiatives. JHG also offers Digital PR services, combining years of expertise in wireless, technology and consumer industries with the newest in online PR to build perception, enter dialogues and tell business stories. This includes social media, search engine marketing, social media newsrooms, analytics and more.
About JHG
JHG is a Southern California-based digital marketing agency that enables brands in technology, consumer, sports and entertainment sectors to engage the public and drive revenues. Embracing traditional techniques and disciplines, JHG's steadfast vision is to inspire and help businesses through the innovation of new digital media. JHG's roster of clients includes: FLO TV Incorporated, National University System, Rogers Communications, Toshiba America Electronic Components, JVC Mobile Entertainment, Buzztime, Yahoo Sports, VoxOx and more.
Come, experience the future and touch the world. Let us inspire you digitally at www.jhg.com
About JVC Mobile Entertainment
JVC Mobile Entertainment products are marketed by JVC U.S.A., a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd. JVC distributes a complete line of video and audio equipment for the consumer and professional markets. For further product information, visit JVC's Web site at http://www.mobile.jvc.com or call 1-800-526-5308.
|
|
