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NEW iPod®-MATCHING COLORS FOR JVC GUMY AND MARSHMALLOW HEADPHONES

LAS VEGAS, January 7, 2009 – JVC’s popular Gumy and Marshmallow headphones are now available in nine new colors, matching the colors of the latest generation of Apple iPod® music players.

The HA-FX34 Marshmallow in-ear headphones and the HA-F140 Gumy earbuds will be available in white (Gumy), silver (Marshmallow), black, blue, purple, green, yellow, orange, red and pink coordinating with the new expanded iPod nano™ and shuffle™ digital music players. Both styles also feature color-matching cords.

The HA-FX34 Marshmallow is designed for comfort, featuring super-soft inner-earpieces in two sizes for a snug fit that also reduces background noise. The Marshmallow headphones include a tangle-resistant 3.28-foot (1.0 m) cord, designed to minimize friction-noise that can occur when the cord is brushed against clothing.

The best-selling HA-F140 Gumy earbud headphones feature a soft rubber body that also provides a snug fit at an affordable price point of $9.95. The Gumy headphones include a tangle-resistant 3.28-foot (1.0 m) cord.

Both the Marshmallow and Gumy headphones come with a gold-plated connection plug compatible with the latest iPhone™.

Model Available National Ad Value
HA-FX34 January $19.95
HA-F140 February $9.95


About JVC Company of America
JVC Company of America, headquartered in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd., and a holding company for JVC companies located in North and South America. JVC distributes a complete line of video and audio equipment, including high definition displays, camcorders, DVD players and recorders, home and portable audio equipment, headphones, mobile entertainment products and recording media. For further product information, visit JVC’s Web site at http://www.jvc.com or call 800-526-5308.

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