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JVC ANNOUNCES NEW MARSHMALLOW IN-EAR CANAL HEADPHONES

Company also expands Gumy in-ear line with three new colors.

LAS VEGAS, January 6, 2008 – JVC today announced a new, more comfortable in-ear canal headphone in seven colors to coordinate with the latest iPod® players from Apple. The HA-FX34 Marshmallow has been designed with wearer comfort as a top priority. Super-soft earpieces in two sizes are supplied as standard, providing a snug fit for a wide range of users.

While the earpieces provide a perfect fit for the ears, the range of seven body and cord colors complements perfectly Apple’s third-generation iPod nano™ and iPod shuffle™ models. Furthermore, the gold-plated connection plug is fully compatible with Apple’s iPhone™, making the HA-FX34 an ideal choice for music on the go.

Completing the feature set is the 3.28-foot (1.0 m) friction-noise reduction cord, designed to minimize the noise generated as the cord brushes against clothing.

The HA-F130 Gumy in-ear headphones, meanwhile, are now available in three new colors– Raspberry Red, Mint Blue and Melon Green – bringing the lineup to a total of eight. The soft rubber body of the headphones that inspired the “Gumy” nickname has been redesigned for even greater comfort, and like the Marshmallow, the Gumy comes with a gold-plated iPhone and iPod compatible plug.

The JVC HA-FX34 Marshmallow will be available in February 2008 at a nationally advertised value of $20.00. The JVC HA-F130 Gumy is available now at a nationally advertised value of $10.00.

About JVC Company of America
JVC Company of America, headquartered in Wayne, New Jersey, is a division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company of Japan Ltd., and a holding company for JVC companies located in North and South America. JVC distributes a complete line of video and audio equipment, including high definition displays, camcorders, DVD players and recorders, home and portable audio equipment, mobile entertainment products and recording media. For further product information, visit JVC’s Web site at http://www.jvc.com or call 800-526-5308. Note: iPod, nano, shuffle and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

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